But, if you expand the timeline to the past two years, you see a slow increase. It has ups and downs, but there's no clear trend upwards or downwards. This tool also pulls real-time data, so you can follow queries to see how interest grows or wanes over time.įor example, if you put "content marketing" into the trend bar, you'll see a relatively flat line for the past year. This information helps you distinguish between a fad and a genuine trend, as well as between an evergreen topic, a topic that has a long and slow decline in interest, and a topic that is growing in relative popularity. Is interest rising or falling compared to the previous year?.Is the interest in the topic rising or falling over time on a long enough scale?.Well, you can use it to determine two things: You can change that date range to any custom time range or one of Google's pre-set times, including "everything from 2004 to present." By default, Google shows you the past year of search volume estimates for the topic. The critical part here is that you can see how the topic trends over time. You can't use this to estimate absolute search numbers, just relative search numbers compared to the exact search in the past. The vertical scale is scored between 0-100, but it's adjusted for 0 to be zero search interest and 100 to be the peak search interest of all time. Note that this does not give you search volume numbers. In particular, when you put a search term into a Google Trends search, you'll see search interest in that search term over time. Google Trends isn't necessarily going to help you find new keyword ideas (though it could I'll cover some uses in that sphere later), but it does let you vet them.
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